Netflix recently released an official iPhone app. Andy Boxall in his iPhoneFreak Blog post "Netflix Comes to the iPhone" says:
"Previously only available for the iPad, the official Netflix app is now available for the iPhone too, which should see a massive increase in both the amount of downloads and the amount of people enjoying streaming content out and about."All well and good Andy, but I have to disagree... to a degree. In response I have "penned" the following open letter to Netflix.
I know you are contending with some privacy issues in your attempts to serve your customers in an innovative way. You will be relieved to hear that I'm not writing to you to discuss these issues.
Your new official iPhone app enables movie viewing on the iPhone and iTouch platforms, but I don't really think I would seriously watch a full length movie on any of these small format platforms. Maybe it's because my eyes are not what they used to be, but I prefer a larger screen that I can view with others. Call me old fashioned, but I will be surprised if there are a compelling number of users that will watch a one hour TV show or two hour feature film on their small iPhone screens. The iPad would be another story.
However, I think you could do something more compelling and innovative with movie trailers, which are short and lend themselves to a quick review to determine if you want to watch the associated full length movie. Actually, this could be the goal of the app. Heck, I have good friends that seem to enjoy movie trailers over the full length movies themselves.
How about an app that basically enabled the user to manage and view a playlist of movie and/or TV show trailers? It could have some of the following features:
- Add the movie based on the trailer you like to your queue.
- The ability to review the anticipated rating or set your rating of the movie based on the trailer.
- Browse or search trailer playlists by director, actor or genre.
- Create your own trailer playlist to share with your friends (social media).
- Comment on, subscribe or favorite trailer playlists by others (social networking).
I continue to be a big fan of your service. Please keep up the good work.